Worldwide launch of the official Bulgari B.Zero1 iPhone app
The latest element in Bulgari’s interactive campaign is now available at the iPhone app store and in the “Goodies” section of http://www.bzero1.bulgari.com.
With the iPhone app, users gain entry to a rich 3D world where they can see the entire collection of Bulgari’s iconic B.zero1 jewels including the special edition Anish Kapoor-designed stainless steel and pink gold ring and the new black or white ceramic and pink gold rings.
In addition to access to the glamorous world of B.zero1, the new app offers a dose of on-the-go fun with its “mirrorize your friends” feature. Playing on the reflection and distortion effects of the Anish Kapoor ring, this photo feature allows users to transform the images they capture into something completely unique. Portraits can be made sublime, surreal or just plain silly and then shared with friends or followers via Twitter, Facebook or email.
Download the iPhone app and other B.zero1 “goodies”, including screensavers and wallpapers, at http://www.bzero1.bulgari.com
About the B.zero1 Digital Campaign
For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around a 3D video that guides the user through the B.zero1 world where users discover the new collection and the artist, Anish Kapoor.
In an area of the site called “The Experience”, Bulgari fans may leave a wish for the future that can be shared with friends via Facebook and other social media websites. With each new message, a point of light is added to a digital sculpture. The evolution of this collaborative sculpture, along with all wishes, may be seen on the website.
Useful Links
Stampa