Welcome to the inner circle. Now, you are the first to know.

DESIGN, FASHION, LIFESTYLE 17 maggio 2010

Welcome to the inner circle. Now, you are the first to know.

BULGARI INVITES YOU TO JOIN THEM IN CELEBRATING THE NEW B.ZERO1 COLLECTION
For this exclusive Blogger preview, Bulgari is debuting a never-before-seen video and images, designed to bring a select few inside their interactive web campaign.

This is just a taste of what’s to come on the new B.Zero1 website. In a few days, the site will have its official world premiere.

For now, you are the first to know.

The site was designed with user experience in mind. In addition to seeing the new collection, including the Special Edition ring designed by renowned artist Anish Kapoor and hearing the story of this unprecedented collaboration (you may view 30 seconds of the story on Bulgari Youtube Channel), visitors will be able to become part of the story through an interactive section called The Experience.

Users will be invited to leave their mark on a collaborative work of digital art. The piece, known as The Wish Sculpture, will grow as participants across the globe contribute stories of their wishes for the next 10 years.

The site will offer additional “goodies,” including downloads to personalise your computer and, at the end of the month, an iPhone app.

While we wait for the official world launch of the B.Zero1 site, here the video preview and get ready to experience something unlike anything you’ve seen before!