New Holland invests in the future of customer service implementing Social Caring on Twitter (@NHTopService)
When companies today try to meet their customers where they live, they increasingly find that it is on social media. Now that such sites are an integral part of the culture, using them for customer care is moving from cutting-edge concept to business necessity.
More and more customers jump everyday on Twitter, Facebook and other Social Media to complain or to direct questions to companies. This is the reason way New Holland Agriculture has decided to implement a specific Twitter Channel to manage customers’issues and questions.
New Holland Agriculture has already a strong Social Media presence, both on a global and on a regional level, but in order to keep their commitment to be close to farmers and make their life easier they have decided to strengthen their Customer Service system. At the moment farmers can reach the Customer Care (TopService) via mail or phone but starting from the 1st September they are able to tweet their issue and have a quick answer.
The Twitter Account @NHTopService will be active from 9 am to 6 pm everyday and take care of clients from Europe, Africa and Middle East. A Social Customer Care Team of 4 people has been specifically trained and will be focused only on Twitter. This is only the first step of New Holland Agriculture Social Caring. Other accounts will be activated for the different regions around the world to extend this service to farmers around the world.
New Holland Agriculture
Since 1895, New Holland Agriculture is committed to providing solutions that improve farming efficiency and productivity by using accessible and sustainable technology.
New Holland offers cash crop producers, livestock farmers, contractors, vineyards and groundcare professionals the largest choice in the world of easy-to-operate tractors, harvesters, material handling, seeding and planting equipment: more than 80 product lines and over 300 models. An extensive and professional network of 3,000 dealers in 170 countries around the world always guarantees total assistance and expert advice also in financial services season after season.
For further details on New Holland Agriculture:
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